We're All About You and Your Fishing and Boating Adventures

We're passionate about providing outdoor enthusiasts with quality products, with unsurpassed service, through customer focused innovation.

Our Passion

Whether it's radically changing the way you enjoy your favorite pastime with our game changing new technologies, or reinventing our current product line, we relentlessly pursue innovation in all aspects of our business. At NorCross, Customer Focused Innovation is not just some fancy corporate slogan, it's the foundation of every product and service that we offer. We consistently stay one step ahead of our competition, not by copying what they do, but by continually knocking ourselves off. NorCross is not just some sourcing company who slaps their name on the next product that comes down the pipe. We design, engineer, manufacture, and distribute every product that bears or brand names. Rest assured, when you get a product from NorCross, it's built to last. We guarantee it by giving you a 2 year warranty on everything we make. Check out our F33P review by the Fish Finder Source



"When we are not pursuing our mission of supplying you with the best fishing and boating products, you can bet were on a boat with friends and family..."

Gabe Isham, Sales Manager

Why Go Boating

Beginners' Guide to Boats

Top Reasons to Boat

Family Boating Activities

Free Boating DVD

The Best Boating Destinations

Safety on the Water

How to Buy a Boat


Fishing not only sparks our innovation, it also reminds us to keep striving for perfection, so that you can enjoy your break from reality..."

Greg Lentine, President

Rediscover Fishing Today

How To Fish


Fish Conservation

Fishing Forum

Preparing Your Catch

Places to Fish

Fishing With Your Family

Product Reviews

  1. Simple, accurate, easy to install

    Posted by Peter W on 13th March 2014

    I was not familiar with the Hawkeye until I bought an offshore boat in Florida with one installed with the transponder in-hull setup in a sailboat. That one worked so well I got another for my lake boat in Vermont. Excellent product.

  2. Great

    Posted by john on 8th Jan 2014

    I just bought this unit, and tried it out at a local pond. this thing works great!! i bought it because of the reviews i had read, and i would encourage anyone to not hesitate, just buy it!!

  3. Very satisfied!!

    Posted by GK H on 15th Dec 2013

    Purchased my Hawkeye FF in 10/13 and had difficulty getting any readout when I took it to local lakes. After a few contacts with Customer Service, it was decided that I return the product, postage free. Although they did not find it defective, they returned to me a different FF. This entire process from initial call took less then a month. I'm very satisfied, it may not be as sophisticated as more expensive FF, but for portability, reliable depth readings its hard to beat. Special kudos to CS Manager Patrick, very courteous and easy to talk with.

  4. Great

    Posted by Earl N on 15th Nov 2013

    This product is a must for fishing from the bank/shore

  5. Accurate - Fast - As Advertised

    Posted by Mike H on 11th Sept 2013

    Not much to say. I found the product - ordered it - got an Estimated Delivery Date - product was delivered on the EDD. Product works as advertised.

  6. Transducer

    Posted by Robert L on 11th Sept 2013

    Worked great and thks for the free part

  7. As good as new!

    Posted by Phillip D on 11th Sept 2013

    The instrument and transducer were indistinguishable from new, and work flawlessly. Easy to install and operate.

  8. Boat Mount Depth Finder Surface Mount Bracket

    Posted by Scott M on 11th Sept 2013

    Great product. Allowed me to install the depthfinder. I had no available dash space. This was the only way to install just a depth gauge.

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Copyright 2017 HawkEye Boating & Fishing Electronics, 6881 Kingspointe Pkwy, Suite 8, Orlando, FL 32819. Mon. - Fri. 8-6 p.m. ET, Fri. 8-12 p.m. 888.766.7276